Basics Of Public Relation

Syllabus 
Unit I: [Concept and Evolution of Public Relations] 
1. Defining Public Relations: Functions and Types of Publics
2. Evolution of Public Relations
3. Scope of PR: Issue Management, Lobbying, Corporate Social Responsibility, Public Opinion,    
    Advertising, Propaganda, Publicity and PR as a marketing tool
4. Ethics in PR, PRSI Code, IPRA

Unit II: [PR Agency- Tools and Techniques]
1. PR agency: Concept, Structure and Functions
2. Media Relations: Multi-Media Release (press, audio, video and social media), Press Conference,
    Press Kit, Press Briefings and Familiarizing Tours
3. Tools &Techniques for Public Relations: House Journal, Bulletin Board, Visit by Management,
    Open House and Annual Reports, Exhibitions
4. Use of Digital Media and Emerging trends in PR

Unit III: [PR in Different Sectors]
1. Role and Responsibility of PRO
2. PR in Public and Private sector (CSR)
3. Role of PR in Education and Health sector
4. Role of PR in Political Parties and Election Campaigns

Unit IV: [Corporate Communications and PR] 
1. Evolution of Corporate Communications
2. Corporate Communications and Public Relations
3. Defining PR Pitch and Campaign
4. PR campaign: Research, Setting Objectives, Programme Planning, Budgeting, Implementation,    
    Feedback/Evaluation