Communication: Concept and Process

Syllabus 
Unit I: [Introduction to Communication] 
1. Communication: Concept, Definition, Elements and Process
2. Types of Communication
3. Barriers to Communication
4. 7 C’s of Communication

Unit II: [Mass Communication] 
1. Mass Communication: Concept, Definition, Elements and Process
2. Characteristics and Functions of Mass Communication
3. Means of Mass Communication: Folk and Traditional Media, New Media
4. Mass Media Activism

Unit III: [Models of Communication] 
1. Communication Models: definition, scope and purpose
2. Basic Communication Models: Aristotle’s Classical Model; Shannon- Weaver’s Mathematical   
    Model; Wilbur Schramm’s Model; Laswell’s Model
3. Advanced Communication Models: Newcomb’s Model; Westley-Mclean’s Model; George
    Gerbner’s Model; Mccombs and Shaw’s Agenda Setting Model; Spiral of Silence Model
4. Relevance of Communication Models

Unit IV: [Theories of Mass Communication] 
1. Bullet Theory, Two-Step, Multi Step Theory
2. Cognitive Dissonance Theory
3. Uses and Gratification Theory, Cultivation Theory
4. Normative Theories: Authoritarian, Libertarian, Soviet-Communist, Social Responsibility, 
    Developmental, Democratic Participation.