Syllabus
Unit I: [Introduction to Development Communication]
1. Development Communication: Definition, Meaning and Process
2. Economic and social indicators of development:
3. Approaches to Development Communication: Diffusion of Innovation; Magic Multiplier; Empathy
4. Communication and Social Change:
Unit II: [Models and Paradigms of Development Communication]
1. Linear Models: Rostow’s Demographic (Stages of Growth), Transmission
2. Non-Linear: World System Theory, Neo-Marxist Theory
3. Changing Paradigms of Development
4. Alternative Paradigms: Participatory, Think local/Act global - Think global/Act local
Unit III: [Development Journalism]
1. Role and performance of Mass Media in Development
2. Development Support Communications: Social Audit, Grass-root Activism, Whistleblowers
3. Role of NGOs in Development
4. Cyber media and Development: e-governance, digital democracy & e-chaupal
Unit IV: [Social Marketing]
1. Social Marketing and Development: An Overview
2. Corporate Social Responsibility: case studies in India
3. Social change Campaign in India (Case studies)
4. Development of social media marketing campaign
Unit I: [Introduction to Development Communication]
1. Development Communication: Definition, Meaning and Process
2. Economic and social indicators of development:
- a. GDP/GNP
- b. Human Development Index
- c. Happiness Index
- d. Communication as an indicator: Role of ICT
- e. Human Rights as an Indicator
3. Approaches to Development Communication: Diffusion of Innovation; Magic Multiplier; Empathy
4. Communication and Social Change:
- a. Gandhian Perspective; Panchayati Raj
- b. Case Studies: Kheda, SITE, Water Harvesting Management, MNREGA, NHRM
- c. Sustainable Development Goals
Unit II: [Models and Paradigms of Development Communication]
1. Linear Models: Rostow’s Demographic (Stages of Growth), Transmission
2. Non-Linear: World System Theory, Neo-Marxist Theory
3. Changing Paradigms of Development
4. Alternative Paradigms: Participatory, Think local/Act global - Think global/Act local
Unit III: [Development Journalism]
1. Role and performance of Mass Media in Development
2. Development Support Communications: Social Audit, Grass-root Activism, Whistleblowers
3. Role of NGOs in Development
4. Cyber media and Development: e-governance, digital democracy & e-chaupal
Unit IV: [Social Marketing]
1. Social Marketing and Development: An Overview
2. Corporate Social Responsibility: case studies in India
3. Social change Campaign in India (Case studies)
4. Development of social media marketing campaign
notes of bjmc semsester 3
ReplyDelete