Basics of New Media

Syllabus 
Unit I: [Online Communication] 
1. Online Communication: Meaning, Definition and Evolution from Web 1.0 to Web 3.0
2. Communication Technology and Society
3. Attributes of Online Communication
4. Video Conferencing, Webcasting and Podcasting

Unit II: [Online Journalism, Cyber Law and Ethics] 
1. Traditional vs Pen-less/ Paperless Journalism, News and Content Presentation
2. Do’s and Don’ts for reporting and editing for e-papers, websites and news portals
3. Cyber Crimes and Cyber Security: An Overview
4. IT Act (2000); Ethics and Limitations: Piracy, Copyright, Copyleft, Open Source, Digital Archives

Unit III: [New Media: Issues & Applications] 
1. Digital Divide and Information Society
2. ICT and its applications and E-governance
3. Convergence and its Types: Synergy between Electronic and Mobile Commerce
4. Social Media Platforms: Importance and Usage

Unit IV: [Web Content Design & Evaluation]
1. Website Planning and Visual Design
2. Audience Analysis and Content Strategy
3. Blogs: Creating and Promoting a Blog (SEO)
4. Website Audience Measurement (WAM): Process and Techniques