Media Research

Syllabus
Unit I: [Introduction to Research]
1. Research: Meaning, Definition and Objectives
2. Types of Research
3. Approaches to Research: Qualitative and Quantitative
4. Media Research: Meaning and Scope

Unit II: [Survey in Media Research] 
1. Survey, Public Opinion Surveys, TRPs, Tele Web Survey
2. Readership Survey & IRS
3. Election Related Survey: Opinion Poll and Exit Poll
4. Media Research Agencies: BARC, ABC, MAP, RAM

Unit III: [Research Design]
1. Research Design: Meaning and different Types, Hypotheses /Research Questions
2. Research Methods: Survey, Content Analysis and Case Study
3. Sampling & Selecting a sample, Types of sampling: Probability and Non- Probability
4. Data Collection Tools: Primary and Secondary, Observation, Interview, Questionnaire/ Schedule,
FGD

Unit IV: [Data Analysis and Report Writing]
1. Processing of Data: Editing, Coding, Classification, Tabulation
2. Measures of Central Tendency: Mean, Median and Mode
3. Analysis and Interpretation of Data
4. Report Writing/ Abstract/ Proposal/ Synopsis