Digital Media Marketting

Syllabus 
Unit I: [Social Media]
1. Social Media & Social Network: Brief history, Meaning and definition
2. Features of Social Media and Social Network
3. Types of Social Networking Sites
4. Social Media & Issues
5. Social Consumers and Social Influencers

Unit II: [Branding on Digital Media]
1. Audience Research and Engagement in Glocal environment
2. Building Brand on Digital Media
3. Storytelling and User Generated Content on Digital Media Network
4. SEO, SEM, Keywords, Viral Marketing, E-mail Marketing and ZMOT

Unit III: [Online Entrepreneurship]
1. E-Commerce & Start-ups: Ideation, Plan and Management
2. Lead Generation and Personal Branding
3. Building a Multi-platform Social Media Marketing Strategy
4. Mobile Apps: M-Commerce and App Monetization

Unit IV: [Social Media Measurement and Metrics]
1. Data Mining for Digital Media: Google Analytics, Website Audience Measurement (WAM)
2. Monetizing Social Media: ROI
3. Role of Social Media in Marketing Research
4. Case Studies on Digital Media Marketing: Digital India, Make in India, Skill India, Start up India, Stand up India