Event Management

Syllabus 
Unit I: [Event and Event Management]
1. Event: Definition and Types
2. Event as a Communication and Marketing tool
3. Event Management: Definition and Elements
4. 5C’s of Event Management

Unit II: [Event Management Organisation]
1. Organisational Structure of an Event Management company
2. Event Management Personnel: Role and Responsibility
3. Account Planners and Liaisoning
4. Business Operations and Accounting

Unit III: [Event Management Process]
1. Event Proposal Planning: Licenses, Permissions and Legalities
2. Event Budget, Covering Cost and Methods of Revenue Generation
3. Event Promotion: Tools and Media Coordination
4. Risk Management and Insurance

Unit IV: [Evaluation, Assessment & Trends]
1. Evaluation and Impact Assessment: Concept, Techniques and Application
2. Monitoring and Controlling the Event
3. Emerging Trends in Event Management
4. Careers in Event Management